The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the result of a five-12 months quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging achievable while retaining the posh aura from the franchise and its Exclusive blend of whiskies, which include things like ultra-uncommon Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
True savings could be venture and solution dependent, but normally, independent research display that, all else equal, for every gramme of glass reduced Meaning about 50 percent a gramme considerably less carbon emissions in creation.
Johnnie Walker’s 5 years of analysis and improvement have intended the understanding attained is remaining utilized across the variety of Diageo items.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be made by adopting a examination-and-learn design, designing and Discovering without limitation and imagining what the future of light-weight luxury packaging could provide.
Our perfect blend of our individuals and brands is our magic, and in our inclusive and supportive culture, your opportunity to thrive is endless.
From peaty whisky to fruity whisky, lean on our skilled insights to discover the full selection and character of different whisky flavours.
In conjunction with exterior glass makers, the brand name rethought all components of how the bottle is created, built and transported: from hand-blowing the glass, to using a teardrop form which, for the first time ever, intended reforming the iconic Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra is definitely the manufacturer’s lightest 70cl Scotch whisky glass bottle to date and to the best from the brand’s information and analysis, the globe’s lightest 70cl Scotch whisky glass bottle2 . The design will take bold strides and dares to experiment having a recognised paradigm of luxury.
With less than 888 bottles released globally, Each individual bottle is separately numbered and offered in a luxurious collector’s situation.
On the other hand, the engineering would not but exist to roll out the Ultra bottle forever. Diageo hopes that this will transform, and it has presently been granted a patent to carry on improvement.
Diageo has said which the “Beforehand claimed ‘lightest excess weight scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all over get more info 298 grams.”
Diageo has submitted filings to obtain its granted United kingdom Patent No. GB2616831 B endorsed as licensable of suitable within the UKIPO patent sign up, and interested functions are invited to request an ordinary royalty free of charge, non-exceptional licence from Diageo.
We discovered the lightest, strongest glass bottle you can also make with out compromising longevity is a teardrop form.
The expose of Johnnie Walker Blue Label Ultra indicators the brand name’s commitment to innovation, with hopes that the bottom-breaking style and design could inspire the more high-class, lightweight, and reduced-carbon whisky bottles of tomorrow.
We've been a world leader in beverage Liquor with An impressive selection of manufacturers throughout spirits and beer.
Dr. Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, first designed in distilleries that have considering the fact that closed.
With our devoted target presenting lightness throughout each individual design component, we launched a exact lattice stopper, a bamboo frame plus a protecting transportation box.